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Oui (magazine)
''Oui'' was a men's adult pornographic magazine published in the United States and featuring explicit nude photographs of models, with full page pin-ups, centerfolds, interviews and other articles, and cartoons. ''Oui'' ceased publication in 2007.
== ''Playboy'' years ==
''Oui'' was originally published in France under the name ''Lui'' by Daniel Filipacchi (first French issue November 1963), as a French equivalent of ''Playboy''.〔Aaron Latham, "Rabbit, Run", ''New York'', Nov 27, 1972, p.54〕〔Stéphane Groueff, "My Odyssey", iUniverse, 2003, ISBN 0-595-25709-7, p. 574〕 In 1972, Playboy Enterprises purchased the rights for a U.S. edition, changing the name to ''Oui'', and the first issue was published in October of that year. Jon Carroll, formerly assistant editor at ''Rolling Stone'' magazine and editor of ''Rags'' and later editor of ''The Village Voice'', was selected as the first editor.〔Carroll, Jon: ("Strange Days at The Playboy Mansion" ), ''San Francisco Chronicle'', April 09, 1996〕〔Carroll, Jon: ("Strange Days at The Playboy Mansion (Part II)" ), ''San Francisco Chronicle'', April 10, 1996〕 Arthur Kretchmer, the editor of ''Playboy'', however, had a role in assuring that editorial choices would be in line with Hugh Hefner's vision.〔Carroll, Jon: ("Windy City legend hangs up his cleats" ), ''San Francisco Chronicle'', September 16, 2002〕〔Carroll, Jon: ("Arthur Kretchmer tried to warn me" ), ''San Francisco Chronicle'', September 17, 2002〕
The intention was to differentiate the audience in mass-market men's magazines, in an attempt to answer the challenge brought by ''Penthouse'', with its more explicit photography, and therefore compete on multiple fronts.〔 At first ''Playboy'' considered a direct response by following ''Penthouse'' in a nudity escalation (Pubic Wars), but Playboy management was hesitant to alter the magazine's philosophy, based on a more 'mature' and 'sophisticated' audience (one-third of ''Playboy''s readership at that time was estimated to be over 35 〔"Hefner's Grandchild" ''Time'', August 28, 1972〕). Instead a separate publication, ''Oui'' was introduced in order to pursue a younger readership, offering a combination of a "rambunctious editorial slant with uninhibited nudes pictured in the ''Penthouse'' mood." 〔"Adventures in the Skin Trade", ''Time'', Jul. 30, 1973〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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